We started by re-engineering the way socks are designed, making socks that feel and fit better than anything else out there. We paired this with a business model that matches every pair with a donation to a member of the homeless community, transforming socks from something we buy to wear, to something we buy as an opportunity to do good. For others, and for ourselves.
1 Purchased = 1 Donated. Always and forever, no matter what. So in the morning when you put on better, more comfortable clothing, you know you’ve given someone less fortunate the ability to do the same.

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